The opt-in experience creates deeper engagement that consistently results in a 3x higher CTR than any of our other paid media spend. BlockFi’s Sponsored Image-a stunning billboard-like ad format-captured the attention of millions of Brave users, some of whom mentioned the memorable creative on Twitter and Reddit and further amplified BlockFi’s brand awareness and product offerings.īrave has proven to be one of the most effective channels in driving new customers to BlockFi. BlockFi immediately realized that their customer acquisition cost was 50-75% lower with Brave than with Google, and that the users acquired via Brave Ads were much more engaged with BlockFi’s product. Within the first few days, BlockFi had lead conversions simply because of Brave’s strategic ad matching technology and because of the opt-in nature of the ad. Brave’s trust-based approach to advertising was key in reaching BlockFi’s users. SolutionīlockFi chose Brave User Ads: Push Notifications combined with Sponsored Images as their preferred advertising solution. For this reason, BlockFi realized they needed an “unblockable” media program that could break through the clutter and reach an incremental audience that is nearly impossible to reach programmatically.
In addition, the thousands of investors that BlockFi serves today prefer anonymity, privacy and are well equipped with VPNs and privacy tools such as Brave. Performance fell short of BlockFi’s customer acquisition goals, and at times, the authenticity of quality traffic was questioned. Banner ads on crypto ad networks and industry news sources were costly. Some of their ads would be approved, and some would be rejected in an inconsistent manner. With increased regulations, BlockFi often found that traditional advertising channels such as Facebook were unpredictable.
BlockFi, a crypto-financial services company, set out to reach high net-worth investors with an appetite for digital assets in a digital advertising ecosystem.
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